charm

noun

A pleasing quality or feature that attracts and delights others.

"Her natural charm won everyone over."

verb

To please or attract someone strongly, often using personal appeal.

"He tried to charm the receptionist."

Thesaurus

Synonyms: becharm, tempt, influence, magic spell, magical spell, spell, beguile, enamor, enamour, fascinate, trance, bewitch