discount
dis-count
verb
To deduct an amount from the usual price of an item or service.
"The shop decided to discount all winter stock."
noun
A reduction in the usual price of something, often offered to customers.
"We received a 15% discount on the new television."
Thesaurus
Synonyms: brush off, ignore, disregard, brush aside, dismiss, push aside, price reduction, deduction, bank discount, discount rate, rebate