fronting
front-ing
verb
Acting as the public representative or leader for an organisation or group.
"She is fronting the new campaign."
noun
The deceptive practice of using a legitimate entity to conceal illegal activities.
"The firm was accused of fronting."
noun
The act of pretending or putting on a false display to impress others.
"Stop fronting, we know you're scared."
Thesaurus
Synonyms: battlefront, front line, front, look, face, social movement, movement, presence, breast, nominal head, figurehead, front end