generic
ge-ner-ic
adjective
Characteristic of a whole group or class; not specific, branded, or proprietary.
"The doctor prescribed a generic drug for the patient."
noun
A product, especially a drug, sold without a brand name.
"She bought the cheaper generic instead of the branded item."
Thesaurus
Synonyms: generic wine, general, nonproprietary
Antonyms: varietal, varietal wine