gimmicks
gim-micks
noun
Clever, often superficial features or ideas designed to attract attention or promote something.
"The new car's flashing lights are just gimmicks."
Thesaurus
Synonyms: thingumajig, gizmo, whatchamacallit, whatsis, thingummy, widget, dojigger, whatchamacallum, thingamabob, doodad, gubbins, doohickey