lure
lure
verb
To tempt or attract someone or something into a particular place or action.
"The promise of a bonus lured her to the new job."
noun
An attractive quality or object used to tempt someone or something, often a fish.
"The colourful fishing lure proved very effective."
Thesaurus
Synonyms: enticement, come-on, decoy, bait, sweetener, hook, tempt, entice