rationalise
ra-tion-al-ise
verb
To make a company or process more efficient by reorganising or simplifying it.
"The firm decided to rationalise its production methods."
verb
To find or invent a logical reason for one's actions, often to excuse them.
"She tried to rationalise her impulsive purchase."
Thesaurus
Synonyms: rationalize, excuse, apologise, apologize, cut, prune