rhetoric
rhet-o-ric
noun
The art of effective or persuasive speaking and writing.
"She mastered the rhetoric of political debate."
noun
Language used to persuade, often insincere or lacking real content.
"His promises were dismissed as mere rhetoric."
Thesaurus
Synonyms: grandiloquence, magniloquence, grandiosity, ornateness, hot air, empty talk, palaver, empty words