sponsoring
spon-sor-ing
noun
The act of providing financial or other support for an event, person, or organisation.
"Their sponsoring of the charity run was vital."
verb
Providing financial or other support to an event, person, or organisation.
"The firm is sponsoring the local fair."
Thesaurus
Synonyms: patronise, patronize, sponsor, shop at, shop, frequent, buy at, presenter, patron, supporter
Antonyms: boycott