targeting
tar-get-ing
verb
Directing efforts or actions towards a particular person, group, or goal.
"They are targeting new customers in the north."
noun
The process of selecting a specific group or objective for action.
"The company's targeting of young adults was successful."
Thesaurus
Synonyms: point, direct, target, aim, place, objective, object, target area, prey, fair game, quarry, mark