urges
ur-ges
verb
Strongly encourages or persuades someone to do something or go somewhere.
"She urges him to apply for the job."
noun
Strong desires or impulses, often difficult to control or resist.
"He felt strong urges to eat chocolate."
Thesaurus
Synonyms: urge, recommend, advocate, impulse, exhort, press, urge on, cheer, barrack, pep up, root on, inspire