urging
ur-ging
noun
A strong recommendation or persistent encouragement for an action or belief.
"Despite his father's urging, he refused."
verb
Strongly encouraging or persuading someone to do something or move in a direction.
"He was urging her to apply for the job."
Thesaurus
Synonyms: urgency, importunity, prodding, spur, spurring, goading, goad, prod