watchword
watch-word
noun
A word or phrase expressing a guiding principle or belief for a group.
"Efficiency became the watchword for the entire team."
Thesaurus
Synonyms: rallying cry, cry, war cry, battle cry, countersign, parole, password, word
watch-word
A word or phrase expressing a guiding principle or belief for a group.
"Efficiency became the watchword for the entire team."
Synonyms: rallying cry, cry, war cry, battle cry, countersign, parole, password, word