catchword
catch-word
noun
A popular, memorable word or phrase, often used as a slogan or motto.
"The politician's catchword became widely recognised."
Thesaurus
Synonyms: guide word, guideword, shibboleth, slogan, motto
catch-word
A popular, memorable word or phrase, often used as a slogan or motto.
"The politician's catchword became widely recognised."
Synonyms: guide word, guideword, shibboleth, slogan, motto