differentiating
dif-fer-en-ti-at-ing
verb
Identifying or expressing the distinct differences between two or more things.
"The company is differentiating its product from rivals."
Thesaurus
Synonyms: separate, differentiate, tell apart, tell, distinguish, severalise, secernate, secern, severalize, mark, specialise, specialize
Antonyms: dedifferentiate, integrate