discounting
dis-count-ing
verb
Reducing the usual price of something, often for a sale or promotion.
"They are discounting all summer clothes."
verb
Treating something as unimportant or unlikely to happen; disregarding its significance.
"She was discounting his valid points."
noun
The act or process of reducing a price or value.
"Heavy discounting cleared old stock."
noun
In finance, calculating the present value of a future payment or cash flow.
"Discounting is vital for investment decisions."
Thesaurus
Synonyms: brush off, ignore, disregard, brush aside, dismiss, push aside, discount, price reduction, deduction, bank discount, discount rate, rebate