lures

verb

Attracts or tempts someone or something into a particular action, place, or situation.

"The sweet smell lures bees to the flowers."

noun

Objects or actions designed to attract or entice someone or something, often for capture.

"The angler bought new fishing lures."

Thesaurus

Synonyms: enticement, come-on, lure, decoy, bait, sweetener, hook, tempt, entice