luring

lur-ing

noun

The act of attracting or enticing someone or something, often with false promises.

"The luring of new talent required significant effort."

verb

Attracting someone or something, often deceptively, into a particular place or action.

"The sweet scent was luring bees into the garden."

Thesaurus

Synonyms: enticement, come-on, lure, decoy, bait, sweetener, hook, tempt, entice